Course Description
Deep dive into paid advertising analytics and performance marketing. This specialised course covers advanced Google Ads analytics, Meta Ads Manager data analysis, multi-channel attribution modelling, A/B testing, conversion rate optimisation (CRO), marketing mix modelling, ROAS optimisation, budget allocation strategies, and building real-time ad performance dashboards using Looker Studio, Power BI and Python.
What you will learn:
- Analyse and optimise Google Ads and Meta Ads campaigns with data
- Build multi-channel attribution models (first-click, last-click, data-driven)
- Create performance marketing dashboards in Looker Studio
- Master A/B testing and conversion rate optimisation (CRO)
- Optimise ROAS and reduce customer acquisition cost (CAC)
- Use Python and SQL for advanced marketing data analysis
Curriculum
Learn from the Best
Expert Instructor Team
Industry Veterans
Our courses are designed and taught by senior engineers from top tech companies with 10+ years of experience.
What Our Students Say
Aakash Joshi
"Finally a course that goes beyond running ads and actually teaches how to analyse and optimise them with data. My campaigns are now 3x more efficient."
Simran Kaur
"The attribution modelling section is gold. I implemented these strategies at my agency and our client results improved dramatically."
Manish Dubey
"Best performance marketing course available. The Python for marketing analytics section is unique. Got promoted to Head of Performance Marketing at my company!"
Frequently Asked Questions
Do I need to know coding for this course?
Basic data literacy is helpful. We cover Python from marketing analytics perspective — no prior coding experience required.
What tools will I learn?
Google Analytics 4, Google Ads, Meta Ads Manager, Looker Studio, Power BI, Google Tag Manager, Python (Pandas), and various third-party analytics tools.
Is this useful for freelancers?
Absolutely. Performance marketing analysts charge ₹5,000-₹50,000 per project and this course equips you with all the skills to work with clients independently.